Cross-functional marketer with a data-centric and creative approach to demand generation for company growth. Drive business objectives with a hard focus on producing qualified leads. Campaign strategy begins with defining the audience and infusing the customer journey with helpful resources and proven value propositions. Collaboration with leaders and team members across departments gives me the ability to amplify messaging over all marketing channels with an efficient go-to-market strategy. Deploy campaigns quickly, effectively, and with transparency by providing measured results that exceed goals.

University of California, Berkeley

Bachelor of Arts in Art Practice, Minor in Art History, Concentration in Business & Marketing

Awards & Honors:

Dean's Honors List, Honors Studio, Certificate of Excellence

Growth & Content Marketer

Bold Erah · Freelance

Jun 2024 - Present

San Leandro, California, United States · Remote

I specialize in creating tailored marketing solutions, executing digital campaigns with social media strategies, email outreach, and paid ads to drive engagement and conversions. My focus includes building cohesive brand strategies, crafting SEO-optimized content, and analyzing performance through audits and A/B testing to ensure maximum ROI.

Growth Marketing Manager

Find Your Grind · Full-time

Mar 2023 - Jun 2024

San Leandro, California, United States · Remote

Marketing objective leader harnessing content-centric strategies to fuel integrated campaigns that generate qualified leads. Collaborate with department heads to uphold our position as an EdTech thought leader. Through meticulous analysis of OKRs & KPIs, marketing efforts are aligned with company goals, consistently driving sustainable, measurable growth.

Demand Generation Manager

MetaEngine · Contract

Feb 2023 - Mar 2023

San Leandro, California, United States · Remote

Developed and implemented creative demand generation campaigns across all marketing channels. Analyzed engagement metrics to forecast program performance and optimized budget allocation. Made data-driven evaluations for leaders by translating complex metrics into actionable insights.

Freelance Marketing Consultant

Self-Employed · Full-time

Dec 2022 - Feb 2023

San Leandro, California, United States · Remote

Worked as an independent contractor, delivering marketing strategies, content creation, and digital marketing services to a variety of clients.

Marketing Manager

Renaissance Learning · Full-time

Jan 2021 - Dec 2022

San Leandro, California, United States · Remote

Designed and deployed successful omnichannel marketing campaigns, segmented by audience, featuring captivating email, webinar, and event programs. Improved paid ad campaigns and revitalized blog strategies.

Marketing Manager

Freckle (Acquired by Renaissance) · Full-time

Dec 2019 - Jan 2021

San Leandro, California, United States · Remote

Created multichannel campaigns that grew sign-ups and customer retention. Revamped freemium-to-premium customer journeys by highlighting demo requests across all marketing channels while boosting marketing-qualified leads. Revived the brand ambassador program, increasing user-to-ambassador conversions.

Marketing Manager

SwiftStack (Acquired by NVIDIA) · Full-time

Dec 2019 - Jan 2021

San Leandro, California, United States · Remote

Executed integrated campaigns across a diverse range of dynamic verticals, resulting in strong brand awareness, delivery of high-quality leads, and effective customer nurturing. Oversaw partner-funded campaigns, fostered sales relationships, provided marketing assets, and generated sales-qualified leads for NVIDIA, Cisco, and Amazon. Directed trade show strategy, managed the annual budget, and implemented an efficient lead generation system. Recruited, hired, and supervised the Operations & Events Coordinator.

A diverse set of tools and platforms that enable effective marketing automation, content creation, data analysis, project management, and team collaboration, ensuring streamlined processes and high-impact strategies.

HubSpot, Marketo, MailChimp

Canva, Adobe Creative Suite, Runway, MidJourney, Figma

ChatGPT, Google Gemini

Vimeo, YouTube

Sprout Social, HootSuite, Buffer

Facebook, Instagram, Twitter, LinkedIn, TikTok

Google Analytics

Jira, Asana, Basecamp, Slack, Microsoft Teams, Zoom, Google Meet

Wordpress, Theme Cusomization, TagDiv Composer, Bluehost, HostGator

Discover solutions designed to amplify your message, engage your audience, and drive meaningful connections. Let’s bring your vision to life with strategy and creativity that works for you.

Crafted Words

Persuasive articles, blogs, white papers, and case studies tailored to resonate with your audience and inspire action.

Audience Growth

Captivating content, from images, carousels, and short videos, designed to expand your reach and boost visibility.

Direct Engagement

Compelling email sequences crafted to build trust, encourage clicks, and drive measurable conversions for your brand.

Visual Insights

Impactful designs that turn complex data into visuals, making your insights memorable and easy to understand.

Polished Decks

Professional, stunning presentations that communicate your message with confidence, clarity, and a polished touch.

Winning Plans

Strategic plans and execution designed to align with your goals, maximize impact, and achieve measurable success.